Writing for the Web: Fall 2011

Monday/Wednesday: 2:30-3:45, Shanks 360

Instructor: Tim Lockridge - 451 Shanks Hall

Office hours: Thurs 10-11:30 & by appointment

Click here to jump to the calendar!

Overview


Writing for the Web (ENGL 4814) is an introduction to the process of developing texts for presentation in online environments. The course will focus on the structure and content of web documents, exploring the basics of HyperText Markup Language (HTML) and Cascading Style Sheets (CSS). No previous experience with markup languages is necessary, and our classes will focus on beginner/intermediate aspects of web design. We will also explore Wordpress, an open source Content Management System (CMS), as we work to develop content and to organize complex web documents. We will study usability and accessibility concerns, conducting tests to understand and explore best practices for the presentation of online content. Finally, we will take a look at current web concerns and best practices--responsive web design, for example--as we consider the presentation of web content on an increasing number of connected devices.


In Writing for the Web, we will work toward a rhetorical understanding of web writing and design. By combining content, design, structure, and usability/accessibility concerns, the course will allow you to better understand the web and what it means to be a web writer.

Goals


Upon completing this course, you should be able to:


Required Work


  1. Site Critique & Mockup: 15%
  2. Personal Website Mockup & Content Brief: 10%
  3. Personal Website: 20%
  4. Personal Website Usability Report: 10%
  5. Mockup & Content Brief for Final Project: 10%
  6. Content Management Project: 25%
  7. Attendance, Check-Ins, & Engaged Participation: 10%

Please note: You must complete each of the required assignments to earn a passing grade!

Required Texts


General Course Policies


Attendance:

Success in this course is absolutely tethered to your presence and participation in our classroom sessions. This course will move quickly, and each successive class meeting will build upon the concepts of the previous. As such, missing a class (or—gasp—multiple classes) puts you at a serious disadvantage in terms of the larger semester arc. Stated simply: It is imperative that you attend class.


Computers:

This course meets in a classroom filled with sleek, enticing computers. While I understand the siren song of Facebook, I ask that you not surf the web/play games/email, etc during class time. I have no doubt that every one of you is a well-practiced multi-tasker; however, working on something other than the current class project is a distraction for both you and your neighbors. If I see that you are repeatedly wandering into the Eden-like garden of Facebook (or other non-class sites), I will ask you to leave the classroom. I should note that, like most of you, I enjoy a wide number of websites; however, our classes are short and the web can be distracting. I would like to focus our class sessions on writing for the web and save surfing the web for the other 22.5 hours in our Mondays and Wednesdays.


Contacting Me:

In the process of studying or completing assignments, you might run into any number of technical or conceptual problems. I’m here to help. Feel free to contact me (email is your best option), but keep in mind that I might take up to 48 hours to respond. If I haven't responded to you in 48 hours, please feel free to email me again. Things can get lost in transit.


Informal Assignments:

Throughout the semester, I will assign a number of informal assignments (for example, the coding check-ins listed on the syllabus). Unless otherwise stated, these assignments are due by noon on the Sunday before the class due-date listed. All informal assignments will be uploaded to Scholar, and if you have any concerns about technical issues with submitting assignments, please let me know. As in all things, it's much better to give me an early heads up; I can often offer you help if I'm given adequate notice. Past-due work yields a penalty, which brings us to the next section…


Late Work:

While deadlines are rarely fun, they exist for good reason. I expect all assignments to be submitted on or before the deadlines listed on our course calendar; however, if you are having problems meeting a deadline, please let me know as soon as possible. Regardless, late work will always suffer a penalty. Please note that all electronic work should be submitted through Scholar’s “Assignments” area—a process that we will discuss in class.


Grading:

Specific grading criteria for each assignment will be discussed in class, but in general: missing no classes, completing all assigned work, actively participating, and working hard on your understanding of the course’s core concepts can earn you a B in this course. Missing no classes, completing all assigned work, and displaying exceptional effort, commitment, improvement, and daily participation can earn you an A. Meeting the minimum requirements with merely acceptable effort and commitment can earn you a C. Missing assignments, not attending class, turning in sloppy/incomplete work, and/or putting forth minimal effort will earn you a lower grade.


Academic Dishonesty:

The Virginia Tech honor code states that “every student has the right to live in an academic environment that is free from the injustices caused by any form of intellectual dishonesty.” The VT honor code will be upheld in this class for all work submitted. Students are responsible for reading and abiding by all plagiarism policies discussed in the Student Handbook as well as those in the Honor System website.


Special Accommodations:

If you need adaptations or accommodations because of a disability, if you have emergency medical information to share with me, or if you need special arrangements in case the building must be evacuated, please make an appointment with me as soon as possible. Students with disabilities should also contact the Services for Students with Disabilities Office in 150 Henderson Hall.


Principles of Community:

The Virginia Tech Principles of Community will be upheld in this class at all times.

Date What to read before class? What is due?
Mon 08/22

It's the first day!

Buy the books!
Wed 08/24

Freemans' Chapter 1: "The Language of the Web"


Mon 08/29

Freemans' Chapter 2: "Meeting the 'HT' in HTML"
& Scholar PDFs

Also, let's talk about web critiques and mockups, so read Robinson, Davies, and Cerejo's PDFs from the Resources area in Scholar (3 papers).

Coding Check-In #1: Markup Basics
Wed 08/31

Jones's Introduction and Part I: "The Crossroads"
& Watrall and Siarto's Chapter 1: "Building Beautiful Web Pages."


(Also: An Introduction to Balsamiq)


Mon 09/05

Freemans' Chapters 3 & 4: "Web Page Construction" & "A Trip to Webville"

Coding Check-In #2: Links & Folder Structure
Wed 09/07

Jones's Part II: "The Principles"


Mon 09/12

Freemans' Chapter 5: "Meeting the Media," and Jones's Chapters 6 & 7: "Plan" & "Persist through Roadblocks"

Site critique and mockup due

Coding Check-In #3: Markup Basics (Revisited)
Wed 09/14

Freemans' Chapter 8: "Adding a Little Style"


Mon 09/19

Freemans' Chapter 9 & 10: "Expanding your Vocabulary" & "Getting Intimate with Elements"

Coding Check-In #4: Walkthroughs
Wed 09/21

Freemans' Chapter 11: "Advanced Web Construction"


Mon 09/26

Jones's Chapters 8 & 9: "Prepare to Evaluate" & "Evaluate with the Right Methods"

Mockup and content brief for personal website due

Coding Check-In #5: CSS & Readability
Wed 09/28

Freemans' Chapter 12 & 13: "Arranging Elements" & "Getting Tabular"


Mon 10/03

Read Watrall and Siarto's Chapter 2: "Pre-Production."

Coding Check-In #6: Coffee!
Wed 10/05

Read Watrall and Siarto's Chapters 3 & 4: "Organizing your Site" & "Layout and Design."


Mon 10/10

Read Watrall and Siarto's Chapters 5 & 6: "Designing with Color" & "Smart Navigation."


Wed 10/12

Read Watrall and Siarto's Chapter 7: "Writing for the Web."

Progress presentation/report on personal website due

Coding Check-In #7: Navigation
Mon 10/17

Read Watrall and Siarto's Chapters 8, 9 & 10: "Accessibility," "Listen to your Users," & "Evolutionary Design."


Wed 10/19

Read Krug's Chapters 1-3


Mon 10/24

Read Krug's Chapters 4-9

Personal website due
Wed 10/26

Read Krug's "Fixing Usability Problems" section (Chapters 10-13)


Mon 10/31

Read Krug's "The Road Ahead" section (Chapters 14-16)


Wed 11/02

Introduction to Content Management Systems


Mon 11/07
Wed 11/09 Style guides for collaborative web writing
Usability report for your personal website due
Mon 11/14 Responsive web design
Read Marcotte's PDF from the Resources page

Wed 11/16 Final project workshop days
Mandatory progress presentation on your CMS project before Thanksgiving Break (including content brief and mockup)
Mon 11/28
Wed 11/30
Mon 12/05
CMS presentations.
Final project due
Wed 12/07
CMS presentations (continued).
Final day of class. Student evaluations.
Final project due